Design Looking forward to advertising


In the late 80s, the parents had friends from New York for a visit. They were my first serious, memorable exposure to East Coast folks and I loved ’em. High energy, fast talking folks who weren’t quite sure what to make of the Santa Cruz Mountains. When they left, several copies of Andy Warhol’s Interview magazine remained in their room.

I’ve no clue about the current state of Interview magazine, but it appears to be still alive. Back in the late 80s it was revolutionary. It was a massive 10.5″ w x 16″ h layout simply full of stunning photography and art. I didn’t even read the articles, I just flipped through tremendous pages in awe.

I convinced the parents to purchase a subscription and, after that, every month I’d sit down on the couch to explore the Interview visual landscape. Unfortunately, over the years, the quality of the content dropped. I don’t know if it was Andy Warhol’s death, but the magazine, while still massive, no longer held my attention.

I’m reminded of these Interview moments each month that my Veer catalog shows up. This month, they sent “Another Big Summer Activity Book for Creatives” and I’ve already flipped through it twice, chewing up their images and their fonts. You read that right — I look forward to advertising from Veer. No, no one is paying me to say this.

Veer sends catalogs full of ideas. You don’t need to be an illustrator or a photographer or any type of creative to appreciate the effort that goes into the catalog design. I worry with each new catalog arrival that they’re going to start charging for their advertising.

Go sign up for the Veer catalog if you appreciate visual feasts. You can download their catalogs, but atoms are better than bits.

One Response

  1. I’d never heard of Veer before reading this post but now I’m hooked. Shhh…don’t tell the boss but I just spent the better part of an hour poking about. Talk about inspiration. Thanks!