Welcome to The Important Thing — a frequent collaboration between myself and Lyle.
Following in the template of the early episodes, The Important Thing valiantly attempts to discover and discuss one important thing per episode. Sometimes there are two. Yes, we’re exploring as we go.
We intend to publish this on a regular basis. We’d love to hear what you think about it. The logo was designed by Rands. That’s a well kerned version of Futura.
You can find The Important Thing all over the place: