I was lying on the 22nd floor of The Standard1 I was three martinis up the Hudson and surfing YouTube when the new Superman trailer dropped. This one: This trailer hit me hard. The prior Superman, as we’ll read about in a moment, was a watered-down meh version of the hero. This brand-new take on… more
The first page of my home screen for my iPhone is a sacred real estate. It is the one screen where I carefully curate my apps. Placement and grouping are considered because the apps on my first screen are daily use apps. Here it is: Because real estate is precious, each year I perform an… more
Apple TV the beloved stepchild of the Apple product line-up has continuously been dubbed a hobby since its introduction. The label gives Apple optionality. The label allows Apple to say, “Well, we’re serious about this, but we’re not sure about it.’” While I use my Apple TV every single day, my opinion is the reason… more
As each post-Steve Jobs event comes and goes, I wonder whether they’ll ever use “One More Thing” again. For those who haven’t watched a Steve Jobs keynote, “One More Thing” is an anticipatory moment that the Apple faithful have come to expect at the end. Just when it appeared that Steve was done with his… more
One of my favorite Apple product announcements happened on September 7, 2005. In an Apple music event announcement, Steve Jobs got on stage, gave the usual state of the business update, and then he did something I’d never seen before. He killed a wildly successful product. The iPod Mini was one of the most popular… more
I was yelling at the stereo in the car this morning. It’s Peet’s Coffee, you see. My commute is just long enough for that large cup of black coffee to kick in which means as I near Cupertino, my mind is racing with a million caffeinated thoughts. This morning’s thought, “I hate all the music… more
I was in the Apple Store today and just needed some retail therapy. I’ve been on a hardware kick for the past three months acquiring a 30GB iPod, a massive flat panel for home, and, now, and 15″ Powerbook. It’s been quite a run. Problem is, now when I walk into the store, my cash… more
There are lots of Macs in my office and everyone is furiously downloading iTunes 4 to check out the new software as well as the music store. I’ve only tinkered with the store briefly… what has been fascinating is watching the playlists of co-workers appear in my shared music folder. Wow. Until this morning, I… more
CNet is reporting that Apple is scheduling a music event for April 28th where the company may debut a new online music service. Briefly. #1) I really want to pay for music. Honest. I really do. #2) File sharing has been a delightful disruptive technology that has torpedoed the music industry. I like torpedoes because… more
The holidays mean retail therapy. You were ignoring this fact until Thanksgiving, but now you’re beginning to sweat it. What does Aunt Claire want? How about the Wife? If you’re list hasn’t formally written down, it’s, at least, sitting in some form inside your head. I’ve been planning on spreading the love Apple-style this year.… more
