Apple

iPhone Home Screen – Year in Review

The first page of my home screen for my iPhone is a sacred real estate. It is the one screen where I carefully curate my apps. Placement and grouping are considered because the apps on my first screen are daily use apps. Here it is: Because real estate is precious, each year I perform an… more

February 19, 2018 11 Comments

How to Build a Button

My Touch Bar rage has peaked. It is a point of pride for me how I type. I am proud of the fact that I can sit in this here chair, stare at the screen, and let the words flow effortlessly. I very rarely look at the keyboard, and when I do, I have a… more

March 27, 2017 27 Comments

My Apple Hardware Hierarchy of Need

There was a snarky tweet forming in my head about my Apple Watch this morning. Something about liking it, but not needing it. This triggered an interesting mental exercise where I started stack ranking all my Apple hardware products by need. I found both the exercise and the results interesting. Here is my Apple Hierarchy… more

August 14, 2015 6 Comments

Not a Hobby

Apple TV the beloved stepchild of the Apple product line-up has continuously been dubbed a hobby since its introduction. The label gives Apple optionality. The label allows Apple to say, “Well, we’re serious about this, but we’re not sure about it.’” While I use my Apple TV every single day, my opinion is the reason… more

September 10, 2014 19 Comments

Designing for Gullible

This article started when I once again became frustrated with notifications in iOS 7. I glanced at my phone and the screen was full of them. I sighed and I scrolled and – for an instant – half-saw a notification that piqued my interest. So, knee-jerk, I automatically unlocked the phone and realized I didn’t… more

March 16, 2014 13 Comments

The September Issue

On average, 2013 has been a quiet year for Apple in terms of announcements. The arrival of the World Wide Developer Conference in early June ended an increasingly concerning drought on announcements. It was the longest period of time in recent memory without a major product announcement. WWDC delivered. On top of a major redesign… more

September 16, 2013 1 Comment

Unknowable

Each year, the race to get a ticket for WWDC is on. Even with early warning, the window of ticket availability shrinks with every passing year. 2013 being no different: 2 minutes. Capping the number of tickets is a classic Apple move: we’re going to create a sense of exclusivity by creating an artificial constraint.… more

May 19, 2013 9 Comments

Innovation is a Fight

Apple is eventually doomed. Yes, the most valuable company on the planet will slowly fade into stagnant mediocrity. It will be replaced by something that they will not predict and they will not see coming. This horrifically efficient culling is a fact of life in technology because it is an industry populated by a demographic… more

November 11, 2012 60 Comments

One More Thing

As each post-Steve Jobs event comes and goes, I wonder whether they’ll ever use “One More Thing” again. For those who haven’t watched a Steve Jobs keynote, “One More Thing” is an anticipatory moment that the Apple faithful have come to expect at the end. Just when it appeared that Steve was done with his… more

July 22, 2012 19 Comments