Quote from a Think Secret Editorial regarding Apple allegedly denying press access to ‘rumor sites’:
In the opinion of many reporters, with a “John Doe” badge on, you’ll uncover much more background information than you normally would as a member of the media. This is a practice many journalists are turning to, despite it being a major break of journalistic ethics some news organizations still try to abide by.)
Personally, I don’t care one way or the other whether rumor sites get press access or not. What dawned on me as a potential reason for the popularity of blog sites as an alternate source of information/news is that these sites have more credibility simply because they aren’t major corporate news organizations.
The credibility also comes from the fact that, I’m assuming, people are very selective about the blog that they read. They glance over the first entry that they see and if something grabs them they might page through the archives. If that goes well, they may even bookmark the site and occasionally return.
The point being, the credibility of a blog doesn’t come from the information contained within its pages, it comes from the strength of relationship the reader has with the information.