What social networks like Facebook really offer is empathy in the aggregate — an illusion of having captured the mood of entire families and friend networks from a safe, neutral distance. Then they turn around and offer advertisers a read on more than a billion users at once. Buzz Andersen — a tech veteran who has worked for Apple, Tumblr and Square — told me that in Silicon Valley, “empathy is basically a more altruistic-sounding way of saying ‘market research.’ ”

(Via Amanda Hess on the New York Times.)