Despite the growing reliance on “big data” to game out every decision, it’s clear to anyone with a glimmer of self-awareness that humans are incapable of constantly rational thought. We simply don’t have the time or capacity to calculate the statistical probabilities and potential risks that come with every choice.

I feel I’ve spent 22.3% of my last four years of my life arguing with data-minded engineers about this topic.

“The number of objective facts deserving of that term is extremely low and almost negligible in everyday life,” he says. “The whole idea of using logic to make decisions in the world is to me a fairly peculiar one, given that we live in a world of high uncertainty which is precisely the conditions in which logic is not the appropriate framework for thinking about decision-making.”

Preach it.

(Via Quartz)