These words, these phrases, have value when everyone is in agreement as to what they mean, but used outside of your part of the organization, their value decreases, especially the closer you get to engineering.

What's really being pointed out here is that within an organization of any size, there is a ghettoization (sp?) of language and that, when people cross from their 'ghetto' to someone else's, the language doesn't mean the same thing anymore. Subsequently, when you're from engineering, the above list is what you hear, regardless of how earnest Jordan from marketing is when he uses the language. However, when Jordan talks to Steve from marketing, their conversation is mutually understood and is probably productive on it's own terms.

All of our words have meaning, they just don't always mean the same thing to the person we're talking to (anyone who's married knows exactly what I'm talking about...it happens at home, too!!) :-)