This was really good. I continually have this conversation with people building social / collaborative tools / services. The point isn't the service, it is the people. I have stacks of small lenses that break down what good social interaction models are that help people share and interact with others well, but also let others find it and put it to use. Most often the more advanced pieces aren't the problem as the foundations that need to be there aren't.

But, the discussions and assistance I provide comes down to, "It isn't the system nor tool, but the people and what is shared that is important."