Great article (as usual) and I really wish establishing of processes worked the way you describe. I don't know about the US of course, but what I found in Europe is that companies in general and especially R&D departments do not care much about process as long as "it works".

Then for some reason the results get worse, the products don't sell anymore and management calls external consultants, who define processes for the company. Which miraculously turn out to only help the consultant getting rich of course, but don't help the company in any way because they often enough directly contradict culture.