Couldn't agree less about the subject. Poetry and "indexing in the mind" is the last thing I need. What I need is an unambiguous subject (not preceded with a list of 8 "Re: " appendages) that tells me what the email is about. That way in a week's time I can find it (using my email client's FIND function) without trying to recall poetry written by someone who is almost certainly not a gifted poet. Do NOT use your NAME as the subject line. If you leave the subject blank, I will delete your email - I don't care who it's from.

PLEASE put your full name and company in the signature. I deal on a daily basis with maybe half-a-dozen "Mike"s, several "Greg"s and loads of "Mark"s. Even if you put your full name, your company name will add the context I need to understand who the mail is from, as most likely the content will relate to my dealings with the company, its products or services rather than with you the individual. That's rather impersonal, hence the need for the salutation "Regards", "With best wishes" etc.. etc..

Oh, and unless I regularly buy you a pint in the local or we spend a significant amount of time in each other's company, never, EVER, address me as "mate" in an email.