Years ago, Nissan (it may have been Datsun back then) was introducing a new sports car to the US market. The powers that be in Japan called it "The Fair Lady". The head of Nissan USA knew that name was doomed to failure, but for cultural reasons could not disobey his boss.

His only option was to roll out the car using the code name that it was called internally. It was the 240Z which not only became a great car, but started a line of numerically named sports cars.