Any thoughts on how well the stable/volatile distinction for engineers maps to the exploitation/exploration distinction for businesses?

" Companies must balance exploiting profitable markets with exploring new markets. Exploiting known markets requires optimizing processes and executing effectively, and leads to reliable, near-term successes. Exploring unknown markets requires search and experimentation and offers none of the immediate benefits of exploitation."

http://books.google.com/books?id=MC_fgWrQXBgC&pg=PA106&lpg=PA106#v=onepage&q&f=false

and also http://en.wikipedia.org/wiki/Multi-armed_bandit