What?

I read the Six Apart press release and I don't see the holy shit. Their product looks like it might provide some incremental improvement, but I don't see anything earth shattering. Did I miss some key point?

Seems to me the next big leap for blogging will happen when somebody puts some serious marketing dollars behind it or (better yet) leverages an existing channel. If Apple adds blogging to the .Mac suite of services, you can expect to see a leap in the number of active bloggers. If AOL adds RSS-enabled blogging to the AOL client along with an RSS reader, you can bet your ass the realm of blogging will never be the same. The change won't be due to a big idea so much as the existing idea getting packaged well and presented to the masses.

Microsoft could do it too, but I try to think about them as little as possible.