It's really tough when you are the engineer, and the pitch man. I'm in an environment where I answer to quite technical illiterate bosses. They're pitch to me is simply this "Can you make the storefront better?" No detail on what they think will make it better. Not even a buzzword. I mention a widely known and used technology like RSS and I first have to explain the concept of blogs. Oh...How to "pitch" the idea of incorporating RSS and blogs into a marketing service. It's joyful.