I always equate Steve's approach to introducing products to stories my dad told me about when he was a kid. He loved cars as a kid and he would go into town and hangout at the local car dealership waiting for the new year shipment of cars to come into the lot. He made it sound like he would spend a lot of time gawking at the cars for several weeks after they arrived. To this day he knows the make and model of nearly every American car from 1930-1964 with out seeing any model markings on the cars. My point is that Steve would make us enthusiasts by tapping into are love for anticipation. Anticipation of new products is a hard thing to create in the information age. That moment my dad saw the the new cars roll in he had little to no fore knowledge of what he would see and it would make the experience so much more impactful.