Also, there are a lot of bloggers into Second Life who aren't "A list" or whatever, and it seems Scoble is put off by SL at the moment because he can't play with his son in there. Understood.

http://worldofsl.com

has a lot. I've never been exposed to EQ or WoW but I know some Residents who do both, there's even a group called the Feted Inner Horde that crosses over. And I've seen some EQ-inspired creations as well.