Hey, I know it doesn't roll off the tongue, but we're stuck with "aitch tee tee pea" (or "hotel tango tango papa") too. Some technologies didn't have marketing involved with the URI registrations.

The name I threw into the ring for a different IETF IMPP protocol effort was PRIM, at least notionally for PResence and Instant Messaging. One syllable in English, and a reasonable two-syllable transliteration for Korean. But this acronym and protocol had the fatal flaw that they didn't have enough XML in them. It's harder to come up with a good marketing-friendly acronym with an X in it. Oh well; welcome to the IETF.

I patiently await the coining of a craptastic marketing-friendly term like "WiFi" or "blog" for XMPP, since I can't imagine Google will be promoting jabber.com in their press releases.