It’s big and becoming notorious for the fact that while everyone goes, many skip the panels because the panel structure provides less content and more rambling conversation where there is no guarantee that a rock star set of panelists are going to say anything useful.

After my first SXSW last year, I definitely noticed that trend. Having a list of rock star muses whose panels you must attend is definitely a cure-all for that. Picking random panels with catchy titles was, for me at least, a bit like playing Russian roulette. Regardless, I'll still be at as many panels as I can make it to - even after hanging out till 2am yelling at bright someones about bright things. Who needs sleep, anyway?