I've made a lifetime of doing this - you may be surprised at the amount of acrimony it generates. People are envious of good ideas executed. One of the main reasons that "groupthink" thrives is that the mediocre want you to pre-flight your ideas so that others can make inane comments and suggestions, and then claim part of the credit.

Only, it's not really about credit as in "gee Fred/Mary/... , you're great" for me - it's about seeing something good done well, quickly and having a great positive effect.

"Just do it" leaves out the mediocre and doesn't bow down to the nonsense meme that everyone is excellent, and is in reality frowned upon. Though they're always quick to pounce on the benefits. But come appraisal time ... "so and tends to work alone and doesn't value the input of others". IOW "turd-picking" - like cherry-picking your work, only the opposite.