Hackers vs Managers, Conquerors vs Rulers. Apple used to have a Conqueror as CEO with a Ruler as COO. Now they have a Ruler as CEO with Conquerors below. The balance between the two is contentious, but we'll see how well Apple's culture protects and allows free reign of the Conquerors.

I wrote about separating the innovators from the managers and builders in a blog post but reflecting on it made me realize that the Conqueror's power must be much more deeply embedded, where they have free reign to bust in on a mature product and project plan and say, "Screw the timeline, screw the existing features. The time to innovate is *now* and we're re-writing from the ground up".