The Apple+Microsoft announcement of '97 was front of mind when I wrote this. Go back and watch that keynote in Boston... it's essentially the annoucement of the Think Different campaign, the restructuring of the Apple Board, and Steve's analysis of the various market's that Apple was succesful in spite of itself..

That's a ton. That's mind blowing... even eight years later.

You can't tell me the Google+Sun announcement left you with the same impression