Good article. I design badges for music camps and events where affiliation and contact info are secondary. Name is the most important. The biggest points in my designs are: 1. First name is the largest thing on the badge - large, bold and centered. When one person greets another, it's much easier and nicer to be able to say, "Hi there, Joe!" 2. Print both sides identically. Badges flip and the wearer never need worry about whether others will know who they are. 3. White badge with dark lettering, please! Make it easy for us older folks!