The real genius of this article is how it takes an absolutely commonplace idea (that the best programmers are 20x more productive than the worst) and makes it seem new and engaging by giving it a clever name and a little narrative wrapping.

And what that demonstrates is the importance of marketing. But let's not say "marketing".

What every orginization needs is a Human Megaphone. What is a Humann Megaphone? You'll only run across three or four in your career. They seem like other workers. I once knew a ... etc.