Democratic Typography

By my count, we’ve got 14 candidates for the Democratic nomination in the United States. There will be more.1

This morning I went to all the websites of each of the candidate and grabbed their primary logo. Fascinating to see the different moods conveyed by the different marks.

Forgetting about the candidates, I find the Beto O’Rourke and Cory Booker to have the strongest marks. Bernie Sanders is already a classic, right? Kamala Harris looks better when paired with photography. John Delaney’s mark is meaningless to me. Amy Klobuchar reads midwest friendly. Tulsi Gabbard’s custom mark, I find, to be simple and memorable.

I’ll update this image throughout the campaign. I’m curious how these changes as the narrative of the election evolve. ↩