Apple made themselves "cool" again, the same cool that was there when Apple first hit the scene.

They're also focusing on a certain goal, instead of trying to get into every single thing in the computing world and releasing a Quadra 34324e^2 along with their other Quadras.

It'll be a long time, however, until Apple is able to sell their computers at a slightly more lower price. Being a niche is hard, but Apple's doing better these days. iPods are cool, their industrial design is superior to most competitor products and OS X is one of the best operating systems to come out in a long time.

I don't think the iApps will ever be sold for money. Perhaps they will release certain iApps which do indeed cost something, but programs such as iCal, iPhoto, iSync and iTunes will remain as part of the operating system's application suite because they are part of a very important digital hub strategy.