Yeah, actually, I think this gold box thing in reference to your every move is really a conspiracy theory more than anything else. Think about it- how many times have you been playing straight draw poker and been delt a flush on the first deal? It's not often, sure, but it does happen.

Consider the fact that if you really wanted a power tool, you'd have already bought it from Lowes or Home Depot, because you never really 'want' a power tool, you just 'necessitate' one every now and again. If you're ordering online, then you'd have bought it by now. The gold box appears to be a collection of totally random products generated in a linear fashion, with perhaps only the slightest bias toward the customer type you happen to be (no feminine hygiene products for a known male). They would attempt to sell something like that to you at full price. The only reason they mark it down is because of the chance of a direct impulse buy, probably based on stock requirements of some sort.

At any rate, they already stick it to you in your recommendations. That page consistently freaks me out with how well they know me, considering that I've purchased maybe 5 items from them. It is useful, however, to get good recommendations that I may have been considering beforehand; it's as if I had just gotten an only slightly-biased opinion on purchasing something, biased in that they want to sell me everything but the stuff I already own.

At any rate, someday I hope that *MY* mailbox shows me something that I'd be interested in purchasing.