I'm in a similar position with Eddie.

Due to my fanatical efforts we have 30% of our product as a 1.0 (ie. a client using this part). Another 70% needs preparing. We have made practically 0 investment in money until now - thats why I say "fanatic efforts" :P . If we continue this way (zero investment), some competitor will shurely arize and drive over us with a competitive product.

In my business card it reads "business partner". Most of the work I do is programming, but in a startup the free electrons mostly have to do whatever is nessecary - program, administer, manage, sell, plan ... . Thats why I don't restrain myself to being a "programmer".