The topic of "buzz" has been a favorite of mine for years.
I currently use the following sites to track a small portion buzz on the
Buzz. Trends. The term I’d prefer to use would be "Zeitgeist"
or "Spirit of the time", but when see folks see/hear that word
the expect you continue to speak in German… which I can’t
We will talk about this topic endlessly here because I firmly believe
there are valuable ideas to be exploited around buzz, but for now, we
There is a problem with the list of three sites above. The problem is
that they are too broad. They are looking at data sets the size of "every
who looked at Google for a month" or "every person who went
to a movie last weekend".
What I’m interested in is three things. First, the beginning of trends.
How in the world did Elmo get so popular? What were the three key decisions
that someone made to assure the Elmo meltdown of the last millenium?
Second, non-mass-media trends. In the Elmo example, there was A LARGE
CORPORATION which was working for years to do exactly what happened (ie:
sell a bazillion Tickle Me Elmos). How about trends which start by some
goofball in California deciding to sell rocks
as pets? (Question to self: Pet rocks were actually a FAD… what’s
the difference between a trend and a fad? Is there one?)
Lastly, what advantages does the Internet give someone to watch/learn
about/see trends. The small list above is a pathetic example of primal
tools which, while interesting, offer no competitive advantage to early
trend identification and analysis. What micro-tools could be developed
to identify buzz in it’s infancy? How would one get insanely weathly using
Next up: ‘Fucking Idiots’. We hate them, but they’re paying the bills,